We make you go viral.
A content rewards agency
We build and run pay-per-view creator campaigns. You set the budget and the rate. Creators clip your content and post it. You pay only for views that are delivered, reviewed, and verified.
No retainer to start the conversation. We’ll tell you honestly if your budget is too small to work.
Your content, cut into clips.
Your content gets cut into clips.
Creators take what you already have — footage, a product, a moment — and clip it into short-form posts of their own.
The clips go out on creators' feeds.
Not your account. Theirs. Dozens of them, each posting to an audience that already follows them.
Every post is reviewed before it earns.
We check it against your rules and screen the views for manipulation. Off-brand or botted posts are rejected, not paid.
The rate was fixed before anything posted.
You set the price per thousand views up front. Verified views draw from your pool at that rate; the rest of the pool stays yours.
From budget to payout
If you’ve never run one, the model is simple: you publish a rate, creators compete to earn it, and money only moves for views that survive review.
- Step 1.
You set the budget and the rate
Together we define the reward pool, your cost per 1,000 views, and the guardrails — which platforms count, minimum view thresholds, and what creators are and aren't allowed to post.
- Step 2.
We brief and activate creators
Your campaign goes live to a vetted roster of clippers and UGC creators. They get your assets, your brand rules, and a clear payout rate — then they start posting.
- Step 3.
Every submission gets reviewed
We check each post against your guidelines and screen for inflated or botted views before a cent moves. Off-brand or fraudulent submissions get rejected, not paid.
- Step 4.
You pay for what performed
Creators get paid per verified view. You get a reported breakdown of spend, effective CPM, and top performers — and we roll the learnings into the next cycle.
With ads you bid for a price. Here you set it.
Paid social runs an auction. You compete with every other advertiser for the same impressions, the price moves with demand, and reach stops the moment the budget does. A reward pool works the other way around.
Paid ads
- You bid against every other advertiser
- The platform sets the price, and it rises with demand
- Reach stops when the spend stops
- The creative is an ad, and it reads like one
Content rewards
- You publish the rate you are willing to pay
- The rate is fixed before a single post goes up
- Posts stay live on creator accounts afterwards
- The creative is native to the feed it sits in
Unspent stays yoursViews short of the pool are never billed. The pool is a ceiling, not a fee.
What we actually do for you
Hand us a budget and a brief. We handle the parts that make a reward campaign work instead of leak.
Campaign setup & management
End-to-end build-out of your content rewards campaign: brief writing, reward-rate structuring, platform rules, and budget pacing so your pool doesn't burn out in a weekend.
- Campaign architecture
- Reward-rate modelling
- Brief & asset prep
- Budget pacing
Creator roster & recruitment
We source, vet, and activate the clippers and UGC creators who actually move numbers on your category — then keep the good ones coming back campaign after campaign.
- Sourcing & vetting
- Onboarding
- Roster management
- Creator retention
Content moderation & payouts
Every submission is reviewed against your brand guidelines and screened for view manipulation. We handle approvals, disputes, and getting creators paid on time.
- Guideline enforcement
- Fraud & bot screening
- Approvals & disputes
- Payout distribution
Analytics & reporting
Clear reporting on what your money bought: total verified views, effective cost per thousand, top-performing creators and formats, and where to point the next budget.
- Verified view tracking
- Effective CPM
- Top-performer breakdowns
- Campaign reporting
The model is the pitch
We’re not asking you to trust a case study. We’re asking you to look at how the spend works — and to notice that the risk sits with us and the creators, not with your budget.
- We're new, and the model protects you from that
- ViewCount is early. That's precisely why the structure matters: you pay per verified view, at a rate you set. If we underdeliver, you spend less — you don't lose a retainer on a campaign that never landed.
- You get the person running your campaign
- Early clients get direct attention rather than an account manager holding forty briefs. The person who reads your brief is the person reviewing the submissions against it.
- Moderation is the whole job
- Anyone can open a reward pool. The value is in rejecting the off-brand edit and catching the botted view before payout — that's where the hours actually go.
- We'll tell you if it's a bad fit
- One badly matched campaign costs us far more than no campaign right now. If your budget, category or content library won't support this, you'll hear it on the call rather than after the invoice.
The questions brands actually ask
If yours isn’t here, it’s a good first question for the call.
What exactly is a content rewards campaign?
You fund a reward pool and publish a rate — say $1 per 1,000 views. Creators clip or produce content featuring your brand, post it to their own accounts, and get paid from the pool based on the verified views their posts earn. You're buying attention at a fixed, known price instead of paying a flat fee and hoping.
How is this different from normal influencer marketing?
Influencer marketing pays a fee up front for a post and you absorb the risk if it flops. Content rewards pays after the fact, per view. Your cost per thousand views is set before the campaign starts, so a post that underperforms costs you proportionally less rather than the full fee.
What does it cost to work with you?
It depends on the size of your reward pool and how much campaign management you need. Book a call and we'll size it against your goals — we'd rather quote you accurately than post a number that fits nobody.
How do you stop people gaming the view counts?
Every submission is manually reviewed against your brand guidelines and screened for view manipulation before payout. Suspicious velocity patterns, engagement mismatches, and known bot signatures get flagged and rejected. Rejected submissions don't draw from your pool.
Which platforms do you run campaigns on?
Short-form video: TikTok, Instagram Reels, and YouTube Shorts. We'll recommend the mix based on where your audience actually is rather than running all three by default.
How much control do we have over what creators post?
Full control over the rules. You define the brief, the approved assets, the claims creators can and can't make, and any hard prohibitions. Anything outside those bounds gets rejected in moderation and never gets paid.
How quickly can a campaign go live?
Once the brief and assets are locked and the pool is funded, activation is fast — typically days, not weeks. The setup conversation is usually the longest part, which is why we start with a call.
Book a strategy call
Thirty minutes on Google Meet. We’ll walk through your goals, size a reward pool against them, and tell you what a realistic cost per thousand views looks like in your category.
Prefer email? griffin@viewcount.agency
- What a sensible starting budget looks like
- Which platforms fit your audience
- The guardrails you would want on creator content
- Whether content rewards is wrong for you